FW

FW designs high-performance apparel with our vision of newschool outdoor culture.

Each FW piece is created only if it can be different, inspirational, and redefine what exists today.

We create our products for people increasingly turning to the simple joys nature and friends provide, a modern outdoor culture that can be lived everywhere.

Born in the wilds above Lake Annecy, FW designs high-performance apparel with newschool style. The natural world transcends everything we do. It inspires our designs, dreams and drive to experience life at maximum intensity. Surrounded by the giant mountains and crystal waters of the Alps, we share a commitment to create a sustainable future or, as we like to think of it: a future wild.