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Ride with a smile: Holesom was born from the joy of riding skateboards down hills. It is reflected in our motto: ride with a smile and keep it Holesom. That's what we do and that is what you will get... products that get you to the bottom of...

The company was founded in 1973 by northern California surfers, Rich Novak, Doug Haut and Jay Shuirman. Santa Cruz skateboards is a brand of skateboards manufactured by NHS, Inc.