A look at the past and one at the future

Do you remember Giano Bifronte, the two-headed divinity consisting of a head and two faces that, according to legend, allow the god to see the past and the future? The story we are about to tell you is that of a company in which the old traditions and the experience of the past live in perfect harmony with the most advanced technology and modern machinery available and, like any self-respecting story, start with the words “once upon a time”.

Once upon a time, therefore, in the fabulous 50s, those of rock ‘n’ roll, blue jeans, t-shirts and pin-ups, a man named Bruno Chiaruttini who gave life, in a high textile tradition, to a shoe factory specialized in the production for third parties of classic socks for men and children.

In the following decade, the legendary 60s those of the economic boom, thanks to the textile ability and the entrepreneurial seriousness of Mr. Bruno, and the subsequent positive results of the market, production grew more and more, allowing it to create its own brands for distribution of classic socks.

The 70s, years of freedom, transgression, political struggles, but also of great creativity in all fields, were for Chiaruttini years of consolidation and openness to new markets. The future began to appear: under the aegis of his father Bruno, his son Claudio began to take his first steps in his father’s company, devoting himself to developing exports.