GRINDMEDIA, A DIVISION OF SOURCE INTERLINK MEDIA, ACQUIRES TRANSWORLD
Adds TransWorld Motocross, TransWorld Ride BMX, TransWorld SURF, TransWorld SNOWboarding, TransWorld SKATEboarding, TransWorld Business, TransWorld.tv to Action/Adventure Sports Media Properties
SAN CLEMENTE, CA (May 20, 2013) — GrindMedia, the leading action/ adventure sports media company, is excited to announce the acquisition of TransWorld’s action sports brands from Bonnier Corporation. Acquired brands include TransWorld SURF, TransWorld SNOWboarding, TransWorld SKATEboarding, TransWorld Ride BMX, TransWorld Motocross and TransWorld Business. This strategic acquisition positions GrindMedia as the clear leader in these enthusiast verticals connecting advertisers and consumers who share the passion and excitement for their sport. The combined business reaches an average monthly audience of more than 30 million outdoor enthusiasts.
“The addition of these fantastic brands to the GrindMedia portfolio further underscores our commitment to the belief that unique, quality content is the foundation of today’s dynamic enthusiast media company,” said Norb Garrett, Senior Vice President and Group Publisher of GrindMedia. “Like our readers and our advertisers, we are passionate about these sports and we look forward to the TransWorld family joining ours at GrindMedia.”
In making this announcement, Chris Argentieri, President of Source Interlink Media (“SIM”) noted, “The TransWorld acquisition is the latest in a series of significant acquisitions SIM has made in the action sports space. As a result, along with continued organic growth, GrindMedia has emerged as the clear leader serving this highly engaged and sought after audience. We are looking forward to developing our audience further, while leveraging Grind’s expanded reach to help our marketing partners deliver their brand’s message, in innovative and meaningful ways.”
The TransWorld brand was established in the early 80’s and, through the years, has remained a trusted voice for the close knit communities it serves. The individual titles bring a long, rich history of strong voices that are committed to their respective sport. TransWorld’s talented team of dynamic and creative media professionals will remain located in Carlsbad, California. Financial terms of the transaction are not being disclosed.
“The TransWorld brands demonstrated vision in how their audiences were changing the way they consumed content, and their efforts to adapt to these changes have provided valuable lessons for elsewhere within Bonnier,” said Dave Freygang, CEO of Bonnier Corporation. “We wish them all well with GrindMedia.”
